Toyota R&D Technical Review 2012 B-942

Japanese Originality is the theme of 2012 Toyota Technical Review, which brings twelve articles written by designers and engineers, about the creativity, inspiration and commitment to develop products that enchant their users.

Focusing on the five basic key concepts that support THE UNIQUENESS OF Japanese originality, this new edition of the Toyota Technical Review expands on

• Optimization as the harmony of space
• Metamorphosis beyond the five senses
• Mastership of simplicity and beautification
• Magical duality of form
• Playful and aesthetic mind

They suggest the origins of the Japanese concept of forming things (monozukuri) and culture, beginning with their search and embodiment into tangible forms. The book also brings eight additional articles, more technical in nature, that prove the results of original thinking applied to engineering excellence.